Building A Culture Of Intrapreneurship

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The company that initially started with Rs 35 lakhs, which Richa borrowed from her friends, is currently one of the best women’s lingerie marketplace in India. The company currently holds about 26% of the market share of the women’s online lingerie market in India, which stood at Rs 430 crore in FY19. He was just 16 when he was selected for the Asian Science Camp held at the Tata Institute of Fundamental Research . With a penchant for traveling and having lived in tons of hotels, Ritesh observed a common problem at the places he stayed – the exorbitant price of the hotel room was not proportional to the facilities provided. He felt that majority of the hotels in India couldn’t satisfy the basic needs of a traveler on a budget.

Infosys also has some great programs like the Infosys Expert Track for extraordinary programmers who can work on futuristic projects. In order to motivate its army of engineers, Infosys also has a lucrative compensation structure where innovation and improvements are incentivized. Instagram – Instagram’s goal is to help companies to reach their respective audiences, through captivating imagery in a rich, visual environment. Instagram provides a platform, where user and company can communicate directly, making itself an ideal platform for companies to connect with their current and potential customers.

intrapreneur examples in india

At such a time emboldened by the intrapreneurship culture in the organization, Nitin decided to set new, audacious goals. At the time, HUL was already the market leader with close to 1 million points of sales in India. They were also expanding their distribution network by close to 15,000 retail outlets a year. He created a target to add 5 lakh points of sale a year while working on expanding the company’s network to include mom and pop stores even in the remotest corner of the country.

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Hybrid non-profits are often created to deal with government failures or market failures, as they generate revenue to sustain the operation without requiring loans, grants, and other forms of traditional funding. Leveraged Non-Profit Model – This business model leverages financial and other resources in an innovative way to respond to social needs. Facebook – Originally called the “awesome button,” the Facebook ‘Like’ button was first prototyped in one of Facebook’s infamous hack-a-thons. Facebook has never released statistics based on the like rate and certain time frames.

intrapreneur examples in india

Because of this, some intrapreneurs go on to launch their own business. Additionally, they don’t have to suffer as much due to their extensive market knowledge. An intrapreneur is responsible for only giving ideas; they cannot execute ideas on their own. At the same time, the Entrepreneur will look into whether the concept is suitable for the business and then give the execution order. Since an entrepreneur is his employer, they are free to make their own decisions. At the same time, an entrepreneur can make independent judgments, unlike an intrapreneur who works for the organisation.

She was felicitated with the Skoll Award for Social Entrepreneurship and a holder of Ashoka Fellow as well. Top Entrepreneur – Richa KarRicha Kar is the face of one of India’s largest online lingerie stores, Zivame. Kar was an engineering student, who completed her graduation from BITS Pilani and eventually went for a corporate job in Bangalore.

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Making sound economic judgments requires being willing to change course and paying attention to the market. Molotsi and Zias assert that such a platform built on these pillars will ensure that the organisations are able to utilise the biggest under-utilised assets in their organisations – the ideas in their employees’ heads. These individuals risk resources, be it money or time, and possibly, even their reputation to create something of value.

  • Right from her childhood, she had a vision of giving back to the underprivileged in the society.
  • The duo worked hard to infuse new ideas into the online delivery system in India.
  • Important characteristic of intrapreneurs is their courage and flexibility to think outside of the box, which allows them to work on ideas that may change strategic direction.
  • There is truth in the belief that many organisations end up selling a product which is very different from what they originally were conceptualised to sell.

With sales of over INR 150 crores per month, BigBasket has cemented its place as one of the big shots in the Indian e-commerce domain. It is operational in Bangalore, Mumbai, Delhi-NCR, Hyderabad, Chennai, Pune, Ahmedabad, and Kolkata at present. On the Indian scene we were lucky to have stalwarts like JRD Tata, Walchand Hirachand, S. L Kirloskar and many others who created empires and rendered service to India. Of late we have had the late Dhirubhai Ambani, Aziz Premji and Narayan Murthy who continue to inspire other Indians.

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Sony – Ken Kutaragi, a relatively junior Sony Employee, spent hours tinkering with his daughters Nintendo to make it more powerful and user friendly. What came from his work is one of the most recognizable brands in the world today, The Sony Playstation. Many Sony bosses were outraged at his work, thinking that gaming is a complete waste of time.

intrapreneur examples in india

This is somewhat correct; not all entrepreneurial initiatives are indeed game-changers. Google did not design the internet, McDonald’s did not develop the cheeseburger, and Starbucks did not create coffee. The discovery and financing of the idea, as well as the high growth rate, are what distinguishes the endeavor as entrepreneurial. Google on its own is an independent parent company, and its founders are known as the entrepreneurs who made this company from scratch with a new innovative idea in the market. Additionally, successful entrepreneurial endeavours are characterised by flexibility and open-mindedness.

The process of commitment becomes multistage, limiting the commitment of resources at each stage to an amount sufficient to generate new information and success before more resources are sought. Adopting a mission to create and sustain social value and not just private value. Accenture – This Company states that recognizing and supporting intrapreneurs is the biggest challenge for Entrepreneurial Leadership.

Ltd., the parent company of India’s biggest online entertainment ticketing platform BookMyShow. Ashish Hemrajani completed his MBA with Marketing as his specialization from Sydenham University in 1997. However, after working in the client management segment of the firm for 2 years, Ashish left the company in order to start his new venture with Bigtree Entertainment and BookMyShow in 1999. The idea of establishing an eCommerce company focused on baby care products was rooted deep in his personal experience as a first-time parent, who faced numerous challenges in sourcing the best product for his baby. Firstcry has grown to be a market leader when it comes to baby products online. Deep Kalra, founder of MakeMyTripDeep Kalra is the founder of MakeMyTrip.

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Nirmal was also very impressed by the culture of intrapreneurship in organisations like HUL, ITC, HDFC where the intrapreneurs led the show. It led us to create a culture of intrapreneurship within IIFL, which has been very fulfilling. As our business grew, we were inspired by the systems and processes in HDFC Bank and by the leadership of Aditya Puri who redefined industry parameters, challenging fossilised thought processes and archaic work methods. Employee ownership was something we happily borrowed from successful entrepreneurs as we saw the success it gave to firms like Infosys. Given the company’s participative culture, each year thousands of break-through innovative ideas are known to present themselves.

Adaptability, which is not particularly a skill that can be taught, would also be in high demand. It has created a demand for a new, agile workforce that is comfortable in different roles across varied conditions. A. The future of the learning will not be restricted to a classroom-model.

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For one, Google’s path-breaking approach of encouraging its employees to use up to 20% of their time towards passion projects is of course well known. This is the same approach that has spawned many globally successful products ranging from Gmail to Google Maps. In fact, without the latter, local transport could never be as seamless as it has become today. Number of India’s youngest startup foundersBeing an entrepreneur in any country is challenging, and addressing a social cause through it is undoubtedly going to make the journey more difficult but a fruitful one. As social entrepreneurs in India, one is on a never-ending mission to generate business for a social cause.

Entrepreneurship has been the engine propelling huge growth of the business sector as well as a driving force behind the rapid expansion of the social sector as well as the commercial sector for the Indian economy. Social entrepreneurship in India is emerging primarily because of what the government intrapreneur examples in india has not been able to do. The government is very keen on promoting social entrepreneurship for taking up causes such as illiteracy, pollution, food and clothing for underprivileged etc. For example, in Mumbai alone, non-profit organisations educate more than 250,000 children on a daily basis.

Trilochan Shastry proved that nothing is impossible to achieve in this world if you have the zeal and fervour to pursue it. A renowned professor in IIM Bangalore, he was pained to the state of political affairs in the country. What started as a PIL against the politicians led to the foundation of the Association for Democratic Reforms , an organization that scrutinizes election procedure in India. Besides https://1investing.in/ this Trilochan Shastry also heads NGOs for the upliftment of the farmers. In fact, Google’s well-known 20 percent time policy allows engineers to invest roughly a day each week pursuing projects outside their official area of responsibility. Some of its key products like Gmail, Google News, Google Adsense, Driverless Cars, Google Glasses, etc. have come into existence due to its 20% time policy.

Social entrepreneurs are individuals with innovative solutions to society’s most pressing social problems. They are ambitious and persistent, tackling major social issues and offering new ideas for wide-scale change. Social entrepreneurs often seem to be possessed by their ideas, committing their lives to changing the direction of their field.

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