Outdoor Advertising Market

Outdoor Advertising Market Analysis, Trends, Business Strategies and Opportunities 2022-2027

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Outdoor Advertising Market Overview:

According to the latest report by IMARC Group, titled “Outdoor Advertising Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027,” offers a comprehensive analysis of the industry, which comprises insights on outdoor advertising market report. The report also includes competitor and regional analysis, and contemporary advancements in the global market. The outdoor advertising market reached a value of US$ 33.5 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 52.3 Billion by 2027, exhibiting a CAGR of 7.5% during 2022-2027.

Outdoor advertising, or out-of-home advertising (OOH), is a method of promoting products and spreading business-related information in targeted outdoor spaces that reach a large audience. Compared to traditional media, outdoor advertising offers a cost-effective and long-term solution. The most common form of outdoor advertisement includes billboards along roads that have high traffic engagement. In addition to billboards and posters, outdoor advertising can be found in shopping centers, kiosks, sports stadiums, public transportation vehicles, railway stations, bus stops, and airports.

As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.

Global Outdoor Advertising Market Trends:

The market is primarily driven by the rising digitization with an enhanced focus on targeted marketing campaigns among the key players. In addition to this, the growing adoption of programmatic digital display billboards is creating a positive outlook for the market. Also, the continual technological advancements in advertising infrastructure are further providing an impetus to the market growth. Some of the other factors contributing to the market include the rising internet penetration, rapid urbanization and extensive research and development (R&D) conducted by key players.

Competitive Landscape with Key players:

The report has also analysed the competitive landscape of the market with some of the key players being.

  • Storer Media
  • Clear Channel Outdoor
  • Lamar Advertising
  • JCDecaux

Outdoor Advertising Market Segmentation:

Our report has categorized the market based on region, type and segments.

  • Traditional
  • Digital outdoor advertising
  • Billboard
  • Transport
  • Street furniture
  • Other

Breakup by Region:

  • North America (United States, Canada)
  • Europe (Germany, France, United Kingdom, Italy, Spain, Others)
  • Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
  • Latin America (Brazil, Mexico, Others)
  • Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)

Key highlights of the report:

  • Market Performance (2016-2021)
  • Market Outlook (2022-2027)
  • Porter’s Five Forces Analysis
  • Market Drivers and Success Factors
  • SWOT Analysis
  • Value Chain
  • Comprehensive Mapping of the Competitive Landscape

1   Preface
2   Scope and Methodology

2.1    Objectives of the Study
2.2    Stakeholders
2.3    Data Sources
2.3.1    Primary Sources
2.3.2    Secondary Sources
2.4    Market Estimation
2.4.1    Bottom-Up Approach
2.4.2    Top-Down Approach
2.5    Forecasting Methodology
3   Introduction
3.1 Overview
3.2 Executive Summary
3.3 Key Industry Trends
4   Global Advertising Market
4.1    Current and Historical Market Trends
4.2    Performance of Various Segments
4.3    Performance of Various Regions
4.4    Key Players and their Market Shares
4.5    Market Forecast

5   Global Outdoor Advertising Market
5.1    Market Overview
5.2    Current and Historical Market Trends
5.3    Impact of COVID-19
5.4    Performance by Region
5.4.1    Asia    China    Japan    India    South Korea    Others
5.4.2    Australasia    Australia    New Zealand    Others
5.4.3    Europe    Germany    France    United Kingdom    Italy    Spain    Russia    Others
5.4.4    Latin America    Brazil    Mexico    Others
5.4.5    Middle East and Africa    Saudi Arabia    UAE    Egypt    South Africa    Others

5.5    Market Breakup by Type
5.5.1    Traditional Outdoor Advertising Market
5.5.2    Digital Outdoor Advertising Market
5.6    Performance by Segment
5.6.1    Billboard Advertising
5.6.2    Transport Advertising
5.6.3    Street Furniture Advertising
5.6.4    Others
5.7    Market Breakup by Industry
5.8    Market Forecast
5.9    Outdoor Advertising Pricing Models
5.10    SWOT Analysis
5.10.1   Overview
5.10.2   Strengths
5.10.3   Weaknesses
5.10.4   Opportunities
5.10.5   Threats
5.11    Value Chain Analysis
5.11.1   Research
5.11.2   Content Development
5.11.3   Advertising Agencies
5.11.4   Outdoor Media (Billboards, Public Transport, Street Furniture, etc.)
5.11.5   Audience
5.12    Porters Five Forces Analysis
5.12.1    Bargaining Power of Suppliers
5.12.2    Bargaining Power of Buyers
5.12.3    Threat of Substitutes
5.12.4    Competitive Rivalry
5.12.5    Threat of New Entrants
5.13    Key Challenges
6   Global Outdoor Advertising Market: Competitive Landscape
6.1    Market Structure
6.2    Profiles of Leading Players

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